1. Credit unions are expanding the use of texting for marketing, payment reminders, and collection efforts
a. Credit unions are finding texting to be more effective and efficient to engage members
b. Make sure your credit union is following best practices and guidelines for texting
i. Add into a membership agreement and have consent to text
2. The Consumer Financial Protection Bureau (CFPB) issues guidance to address abusive conduct in consumer financial markets
a. An abusive act or practice:
i. Materially interferes with the ability of a consumer to understand a term or condition of a consumer financial product or service; or
ii. Takes unreasonable advantage of:
1. A lack of understanding on the part of the consumer of the material risks, costs, or conditions of the product or service;
2. The inability of the consumer to protect the interests of the consumer in selecting or using a consumer financial product or service; or
3. The reasonable reliance by the consumer on a covered person to act in the interests of the consumer
b. The scope of abusive acts or practice remains broad
c. Conduct compliance audits
i. Review your vendor’s communications to debtors for compliance
ii. Make sure your disclosures match the fees you are actually charging
iii. Curtesy pay fees – watch for non-sufficient funds (NSF) deposit fees
3. National Association of Federally-Insured Credit Unions (NAFCU) proposes membership reform to expand membership eligibility to a deceased member’s immediate family and household members
a. Keep accounts with the credit union
b. Cultivate membership to a younger membership base
c. Streamline means of maintaining long-held member relationship